When it comes to marketing and sales for your law firm, it’s easy to get caught up in the numbers and the desire to land as many clients as possible in the shortest time.

As we reminded you in tip #...

Many clients will decide to work with you (or not!) based on the experience of their first call. Every call from a potential new client is a sales call. And that means every person answering your phon...

Are you sacrificing personal time, working long hours, and worrying too much, all in the name of running a successful practice?

When I started out, firms expected associates to work non-stop and giv...

Have you ever seen an advertisement and felt like it was made specifically for you?

Chances are you have seen a lot of ads, but this ad resonated with you so well because you were that business’ ide...

Last week’s tip, was about identifying your ideal clients so you can serve more of the right people at your firm. But identifying your ideal client is just the first step. The next is to ensure that y...

As the saying goes, ‘You can’t be everything to everyone.’

This saying rings true also in your professional life as a lawyer whose focus is to run a successful firm. If you try to attract everyone t...

How many hours do you spend following up with clients for information you’ve asked for by email? How often are you frustrated when someone asks a question you’ve just answered via email?

Research sho...

How many files do you have pending because you’ve been waiting on a reply from a client or received an incomplete response? My guess is there’s a handful lying around.

Constantly following up on ema...

As lawyers, we spend hours every week sending emails, and we sure hope they get read. However, according to recent statistics, 83% of business emails never even get opened.

As a business owner, think...

It's been a great summer here at Gimbal. David and I made time to relax and enjoy some family time, and I got the chance to refocus on my watercolour painting, which was great. In the midst of it all,...

Have you ever noticed that nearly every business that runs out of cash seems to run out of it “suddenly”? They’re focused on other priorities. They say, “I never saw it coming…!” Or worse, they saw it...

Look around your house after work today. I’m sure you’ll be able to spot at least one thing you regret spending money on. If not, then hats off to you. As for the rest of us, it’s easy to convince our...