The easiest client to land is the one you’ve already got. But do your existing clients know how else you can help them? Do they know about that practice area you’ve added or your newest area of expertise?

Too frequently, we assume people know what we do when they really only know a fraction. It’s like the story of the blind people describing an elephant. Each could only describe the part they experienced first-hand (literally!). As for the rest of it, they had no idea.

We’re the perfect example. Depending on how you came into our world, you might know that we offer free tips on practice management or that we teach courses on process improvement. You might know us as process improvement consultants or as business coaches…but that’s not all we do.

Your tip this week is to tell people what you do, especially if you’ve expanded your service offerings.

There are lots of ways you can do this. The most obvious is updating your website. Then consider including your new services in your client newsletter, speaking at a conference, or writing an article that showcases your growing expertise in a new area.

We’re taking our own advice.

Our new website tells people all about what we do. Check it out—we’d love your feedback!

And this little post shines a light on a few things you might not know about Gimbal.

Did You Know:

1. We provide strategic planning services to large and small firms

Whether you’re launching, scaling, or selling your practice, you need a vision for your future and a plan to get you there. More importantly, your vision and your plan must integrate your life and work. We believe you should build your practice around the kind of life you want to live (and not the other way around). Work with us to define your destination and the plan to get you there.

     2. We have a done-for-you law firm intake package that contains everything you need to streamline (and ultimately automate) intake in your practice.

An inefficient intake process wastes time and resources. But when you’re busy, it’s hard to find the time to fix it. With our customizable intake workflow, email templates, script builder, tech recommendations and more, you can put an efficient intake workflow in place in your firm…fast.

     3. We have a whole library of on-demand courses that will revolutionize your practice and right now, they’re on sale! 

Your Action Item: Review and update your website.

Remember, the easiest client to win is the one you’ve already got. By clearly communicating your services, you create avenues for deeper engagement with your existing clients and open doors for additional revenue.

P.S. Keeping your website fresh is the perfect place to start, and we’re practicing what we preach. Don’t forget to check out our new website!